Up until recently I didn't think a brand like Boden suited my own personal style. When you look at their campaigns and website the overall feel is quite happy and colourful, whereas my style, in my opinion, is a lot more relaxed, tomboyish and.. should I say unhappy? However, as much as I LOVE (high) fashion, the fashion blogosphere these days is tiring me out a little by everyone copying each other's (often designer) looks and trying to be cooler than the next person. I still like to believe I'm more of a style blogger than a fashion blogger and so I've told myself I need to look into different brands to see how they could work for me, even if at first sight I don't think they'll suit me! And so I had a closer look at the Boden brand and noticed just how British it is (and this, as a true Anglophile, is something that obviously appeals to me), what the quality of their clothes is like (cashmere sweaters!), and how the "happiness" might not be such a bad thing. Now, I still don't see myself as a typical Boden girl but I'm really glad I got to experience the Boden warmth and happiness at their Press Day in London last week and I have discovered some truly great items in their collection that could certainly work for me.
Hope you'll enjoy this little Behind the Scenes video of the Google Hangout and the two lovely days I spent with Boden at the Somerset House in London. Thanks for having me @Bodenclothing!
video by Kiwi Bird Productions
Boden Press Day + Google Hangout
image by me